Your thought leaders, your artists, your employees are hyperaware of marketing tactics, creative ownership, and industry optics.
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Pre-approved and scripted agency posts for employees to share gets spotted more easily by the marketing/PR industry audience than any other audience, and this lack of authenticity leads to posts being ignored.
Some of the most exciting news in an agency are usually the behind-the-scenes look at major campaigns, a pitch win, or innovative creative problem-solving. Sharing them before the launch or tagging a client who prefers to keep agency partnerships discreet can cause massive legal and relationship issues. This makes employees extra cautious about sharing.
The more visible and valued an agency strategist, creative director, or executive becomes on social media, the higher the risk they will be poached directly by competing agencies or clients moving work in-house.
Agency life is fraught with tight deadlines and high utilization targets. Asking employees, who just finished a 10-hour day, to post for the agency's internal initiative makes it super tedious for them.
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Availability in both Android & iOS to amplify leadership voices wherever they are
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Real-time and automated notifications via push (web), in-app, and email notifications.
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Simplified Social Sharing - Single click posting across Facebook, LinkedIn, Twitter, and Instagram.
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UTM parameters for Google Analytics
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User-friendly and intuitive interface
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Trusted content source integration like blogs, case studies, reports
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Brand customization to create a consistent experience with the company identity and colors
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AI content assistant – to expedite and ease post caption creation
Insights around Employee-led Distribution + Growth every 2 weeks
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The modern employee advocacy platform. Turn your team into your most trusted marketing channel.
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