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Leverage Your Most Valuable Channel of Earning
Trust and Brand Equity

Unleash your experts, underwriters, and agents to become thought leaders. Encourage them to share industry insights, tips, and company culture stories.

Trusted by BFSI teams globally

Employee Advocacy: The Challenges for Insurance Enterprises

Strict Regulations

Employees (agents, brokers, underwriters) are legally restricted in what they can promise or claim publicly, making advocacy programs inherently complex to operate.

Accidental Sharing of Misinformation

Misinformation regarding coverage, premium pricing, or payouts can result in severe legal liabilities and penalties that damage the brand and bottom line.

Socially Irrelevant Content

Insurance products are often seen as uninteresting and technical, leading to them being largely ignored in social discourse and making engagement difficult.

Confidential Information Leakage

Legal and compliance teams often reject employee advocacy programs due to the fear of accidentally divulging confidential client data or breaching privacy laws like HIPAA in health insurance.

Lack of Localized and Precise Content

Insurance agents need micro-market specific content that caters to their specific demographics or regional markets. Nationwide corporate campaigns often fall flat and yield low engagement.

Difficulty in Measuring RoI

Leadership is often reluctant to fund advocacy programs because the impact of organic social sharing on lead generation or talent acquisition can be difficult to measure without clear metrics.

The PeopleSocial Power for Insurance Professionals. And for Your Enterprise.

For insurance professionals

The PeopleSocial Power for Insurance Professionals

Pre-approved brand content including posts, blogs, podcasts, and social media features – in multiple formats like videos, images, and texts.
Multiple images and caption options for each post with AI content assistance, to ease out content worries
Easy shareability of every brand post across multiple platforms in just a single click.
Intuitive interface for easy use on desktop and mobile, while integrating with internal comms.
In-app gamification – to get recognised for consistent social sharing.
For your enterprise

The PeopleSocial Power for Your Enterprise

Thought leadership in socials and beyond through professional influence
Performance analysis - from clicks, shares, comments and reach, at content, employee and team level
Traffic and conversions tracking in Google Analytics and measuring savings compared to paid advertising in comparative cost-per-click
Enterprise grade security with Single Sign-On (SSO), OAuth Tokens with Fernet scheme encryption, and strict data protection protocols

Why choose PeopleSocial

CATEGORY THE PS ADVANTAGE IMPACT
Post content Curated, pre-approved brand content that can be personalised too Unified brand voice · Greater brand recall · Zero content uncertainty among employees
Distribution Single-click distribution across socials Easiest sharing, encouraging more employee action
Amplification Brand posts getting more traction due to higher organic reach of employees 8x organic reach, 10x engagement
Brand equity Increased authenticity due to people speaking in comparison to company speaking Higher brand value and trustworthiness among prospective customers and talents
Cost Huge savings due to reduced need of paid ads B5 ROI within 90 days · Higher sustainability of the marketing budget · 91% lower CPC
Sales Greater market reception due to higher brand value Shorter sales cycles · Greater sale volumes
Analytics Real-time in-depth analytics to track performance of posts Faster modifications in content and policies based on analytics

PeopleSocial – features that make employee advocacy fly

Android & iOS

Availability in both Android & iOS to amplify leadership voices  wherever they are 

Smart notifications

Real-time and automated notifications via push (web), in-app, and email notifications.

Simplified social sharing

Simplified Social Sharing - Single click posting across Facebook, LinkedIn, Twitter, and  Instagram. 

UTM parameters

UTM parameters for Google Analytics  

User-friendly interface

User-friendly and intuitive interface 

Trusted content library

Trusted content  source integration like blogs, case studies, reports 

Brand customisation

Brand customization to create a consistent experience with the company identity and  colors 

AI content assistant

AI content assistant – to expedite and ease post caption creation  

One plan. One price formula.

Start-up, SMO, or large corporation – whatever you are, PeopleSocial's flexible plans help you scale accordingly.
Pay a flat platform fee, add a small per-employee cost as your team grows, and optionally unlock advanced modules.
Save up to 60% (compared to alternatives)
Only $925 for 500 employees (all-inclusive)
Just $0.50 per employee (as you scale)
Flexible pricing for growing teams
Built to scale with your team
Flexible pricing for growing teams
Base fee
$600/mo
Per employee
$0.50 – $0.70/mo
Add-ons
Optional
Book a demo
Chart from the pricing page to be included
Save 60%

Doubts? Pick it out

What is the relevance of employee advocacy in 2026?
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As AI-generated content saturates digital feeds, the value of authentic human voices has reached an all time high. Employee advocacy has now become a core strategic pillar for marketing, sales, and recruitment in any organisation.
How does PeopleSocial make employee advocacy interesting?
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The more an employee is active on PeopleSocial the higher is his/her chance to climb up the socials leaderboard, thus getting recognized among the peers. 
How to get started with PeopleSocial?
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Organizations can start enjoying the PeopleSocial effect in 2 ways –through the standard demo process, and the self-serve model with automated onboarding through the launch page
How does PeopleSocial work?
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PeopleSocial’s workflow starts with a centralized content library with personalization options> a linear approval process> one-click posting across an employee's socials> performance tracking through the analytics dashboard
How secure is PeopleSocial?
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PeopleSocial employs highest standards of data security with Single Sign-On (SSO), OAuth Tokens with Fernet scheme encryption, and strict data protection protocols. 
How to get customer support and provide feedback in PeopleSocial?
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Customer support is always accessible at PeopleSocial with in-platform support & feedback tab and an easy ticketing system for faster resolutions.

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