A leaderboard in an employee advocacy platform is a gamification feature that tracks and ranks employees based on their participation and engagement with shared company content. It translates employee sharing activity - such as posting on LinkedIn, driving link clicks, or generating post engagements - into visible points and rankings.

The primary goal of a leaderboard is to encourage friendly competition, maintain consistent participation, and recognize top brand advocates within an organization.

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• Point Allocation System: Employees earn points for completing specific actions. For example, sharing a blog post might yield 10 points, while generating a unique click or a comment on their shared post might earn 25 points.

• Time-Based Filtering: Ranks can be refreshed weekly, monthly, or quarterly to keep the competition active and give new participants a chance to reach the top.

• Segmented Rankings: Leaderboards can often be filtered by department, team, region, or role, allowing sales, marketing, and engineering teams to compete fairly within their respective benchmarks.

• Rewards Integration: High-ranking employees are often highlighted for internal recognition, company-wide shoutouts, or tangible rewards (e.g., gift cards, swag, or professional development perks).

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