Cost Per Mille (CPM), where ‘mille’ is Latin for thousand, is a marketing metric that measures the price an advertiser pays for every 1,000 impressions (views or displays) of an advertisement.

It is a core pricing model used across digital, television, print, and radio advertising to evaluate the cost-efficiency of brand awareness campaigns.

Example: If you spend $500 on an ad campaign that generates 100,000 impressions, your CPM is 500 divided by 100,000 multiplied by 1,000 = $5.00

‍

• Focus on Reach: CPM measures exposure rather than user action. An impression counts when the ad is displayed on a user's screen, regardless of whether they interact with it.

• Primary Use Case: Ideal for brand awareness, product launches, or mass audience reach where top-of-funnel visibility is the primary goal

• Pricing Factors: CPM rates fluctuate based on audience targeting, platform, ad placement quality, geographic region, and industry competition.

‍