Conversion rate is the percentage of total visitors to a website or landing page who complete a desired goal (a conversion) out of the total number of visitors.

Conversion Rate = Number of Conversions divided by Total Visitors multiplied by 100

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• Macro-conversions: Purchasing a product, subscribing to a service, or filling out a lead generation form

• Micro-conversions: Creating an account, signing up for a newsletter, adding an item to a cart, or downloading a resource

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• Measures Marketing ROI: Shows how effectively marketing campaigns drive valuable user actions, not just traffic

• Lowers Acquisition Costs: Higher conversion rates mean getting more revenue out of existing traffic without spending more on ads

• Guides Optimization: Highlights friction points in the user journey (e.g., checkout drops or confusing landing pages) through Conversion Rate Optimization (CRO)

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