The ratio of users who click on a link shared by an employee versus total views
Click-through Rate (CTR) is a digital marketing metric that measures the percentage of people who click on a specific link, ad, or search result out of the total number of people who saw it (impressions).
It evaluates how compelling and relevant your headline, ad copy, image, or call-to-action (CTA) is to your target audience.
CTR = Total Clicks divided by Total Impressions multiplied by 100
Average Benchmarks by Channel
CTR varies widely depending on the platform, industry, and placement:
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