In social media, a carousel is a single post that contains multiple images or videos or both users can swipe or click through horizontally without leaving their feed.

• Capacity: Instagram allows up to 20 slides per post, LinkedIn supports multi-page PDFs (document carousels), and platforms like Facebook, TikTok, and X support varying visual image/video counts.
• Higher Engagement: Because viewers must swipe through to consume all content, carousels generate longer "dwell time," which social media algorithms reward with higher reach.
• Seamless Design: Creators often design carousels with continuous backgrounds or progressive graphics that encourage the viewer to swipe to the next slide.

• Educational Content: Step-by-step tutorials, infographics, or detailed breakdowns of a single topic
• Storytelling: Multi-slide narratives that lead with an intriguing hook in slide 1 and reveal insights across subsequent slides
• Product Catalogs: Showcasing multiple products, different angles of a single item, or customer reviews in a single post
• Photo Dumps: Sharing collections of casual photos from an event, travel trip, or monthly highlights